I'm a startup operator and amateur developer with a passion for the intersection of business strategy, software, and data.

I am COO and co-founder of HeyLina. The shorthand is a data strategist with a builder's bias and an operator's discipline. A decade across Accenture and Anmut gives me the framework behind our longitudinal emotional data play. I built our marketing site, our internal operating system, and the engineering process around our mobile developer. I run app store launch operations, the interim raise, our clinical advisor relationships, compliance, and pricing. Bri makes the company exist; I make sure it compounds. It is the most exciting thing I have ever worked on.

Before that, I was a Data Strategy Manager at Anmut, working on data valuation and data maturity tools like Grace.

I started my career at Accenture, cutting my teeth as an analyst on digital transformation projects across the Royal Navy, Police, and Courts and Tribunals Judiciary (CTJ). Later, I moved into Accenture's strategy division, working on pricing, GDPR, and data-driven insights in large telecom and insurance companies.

Before all that, I was a mathematics teacher through the TeachFirst programme. To this day, the hardest thing I've done.

This website is my sandbox, a space to explore personal software projects and challenge myself to put what I learn and my thoughts out into the world. Honestly, I find that terrifying. But growth comes from pushing past discomfort, and I believe the best way to develop is to create, share, and learn from others.

If you have any thoughts, feedback, or just want to chat, feel free to reach out via the Contact Me page.

Thanks for stopping by. I appreciate it.