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Angus Hally professional portrait on a balcony

Angus Hally

Building HeyLina, emotionally intelligent AI.

Based in LondonShipping weekly

What I'm working on now

WHAT I DO THERE

I am COO and co-founder of HeyLina. The shorthand is I'm a data strategist with a builder's bias and an operator's discipline. A decade across Accenture and Anmut gives me the framework behind our longitudinal emotional data play.

I built our marketing site, our internal operating system, and the engineering process around our mobile developer. I run app store launch operations, the interim raise, our clinical advisor relationships, compliance, and pricing.

Bri makes the company exist; I make sure it compounds. It is the most exciting thing I have ever worked on.

How I got here 👋

From classroom to startup

2013-2016
LSE
Philosophy and Economics
Studied Philosophy and Economics at LSE. I figured philosophy would help me work out how the world SHOULD be, and economics would teach me HOW to get there. I'm still working on it.
2016
Mathematics Teacher
TeachFirst / Burnt Mill Academy
Teaching in London schools through TeachFirst. To this day, the hardest thing I've done.
2018
Analyst then Strategist
Accenture
Digital transformation across the Royal Navy, Police, and Courts. Then pricing strategy and GDPR in telecom and insurance.
2020
Head of Product
Teamvine (Future Factory Ltd)
Oversaw product, customer services, sales, marketing, compliance, governance, content, ops, IP. Led agile dev teams. Shipped 4 digital products in 6 months. Secured £100k UKRI grant.
2022
Data Strategy Manager
Anmut
Data valuation and data maturity. Helping organisations understand what their data is actually worth.
2025
COO & Co-founder
HeyLina
Data strategist with a builder's bias and an operator's discipline. Built the marketing site, internal OS, and engineering process. Run launches, the interim raise, compliance, and pricing.

Let's connect 👋

Whether you want to talk startups, data strategy, or just say hello, I'd love to hear from you.

Say hello👋
HomeProjectsBlogAboutContact
Angus Hally professional portrait on a balcony

Angus Hally

Building HeyLina, emotionally intelligent AI.

Based in LondonShipping weekly

What I'm working on now

WHAT I DO THERE

I am COO and co-founder of HeyLina. The shorthand is I'm a data strategist with a builder's bias and an operator's discipline. A decade across Accenture and Anmut gives me the framework behind our longitudinal emotional data play.

I built our marketing site, our internal operating system, and the engineering process around our mobile developer. I run app store launch operations, the interim raise, our clinical advisor relationships, compliance, and pricing.

Bri makes the company exist; I make sure it compounds. It is the most exciting thing I have ever worked on.

How I got here 👋

From classroom to startup

2013-2016
LSE
Philosophy and Economics
Studied Philosophy and Economics at LSE. I figured philosophy would help me work out how the world SHOULD be, and economics would teach me HOW to get there. I'm still working on it.
2016
Mathematics Teacher
TeachFirst / Burnt Mill Academy
Teaching in London schools through TeachFirst. To this day, the hardest thing I've done.
2018
Analyst then Strategist
Accenture
Digital transformation across the Royal Navy, Police, and Courts. Then pricing strategy and GDPR in telecom and insurance.
2020
Head of Product
Teamvine (Future Factory Ltd)
Oversaw product, customer services, sales, marketing, compliance, governance, content, ops, IP. Led agile dev teams. Shipped 4 digital products in 6 months. Secured £100k UKRI grant.
2022
Data Strategy Manager
Anmut
Data valuation and data maturity. Helping organisations understand what their data is actually worth.
2025
COO & Co-founder
HeyLina
Data strategist with a builder's bias and an operator's discipline. Built the marketing site, internal OS, and engineering process. Run launches, the interim raise, compliance, and pricing.

Let's connect 👋

Whether you want to talk startups, data strategy, or just say hello, I'd love to hear from you.

Say hello👋